creative responses / dissertation

Challenging the norm in recording letterpress printing

I organised to spend a week with The Print Project and film for my dissertation creative response, but unfortunately the 5D camera had to be returned to the AV Suite as it was needed for an induction on Wednesday. I took this opportunity to experiment with how letterpress printing could be presented and borrowed a GoPro camera.

The GoPro is a robust small camera with HD recording capability. It is known for its use in extreme and action sports and comes with a number of options for mounting it on your head, chest, helment, handle bars, etc…

Using the GoPro was an experiment: it was not technology I had used before, nor was it something I had seen used in connection to recording printing or making. I really like the results of the film and find that they challenge preconceptions of the craft and stereotypes of the printer. The contemporary hip hop music, which is used in a way that choreographs the machine and the printer, also question the folksy bluegrass feel lent to most other letterpress films.

<p><a href=”http://vimeo.com/112975348″>Printing using a Proof Press</a> from <a href=”http://vimeo.com/kjgthatsme”>KJG that's me</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Reflecting on this film, and the Ludlow one made earlier in the week, I have reassessed the direction of my research and am now considering the representation of letterpress in video and online: it’s usefulness in introducing new audiences to letterpress; breeding innovation in the craft; and recording the processes. I am also curious of the truthfulness of the representation and how practitioners feel about it.

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